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Many have asked us what are the keys to reaching the top search engine rankings.
While we aren't experts by any means, we have thankfully had success in reaching the top categories with a couple
of our websites.
Each search engine has different criteria they use to evaluate websites for content and relevance, and they don't
disclose what that criteria is. So, there is no diffinitive answer. But we're happy to share some of the things
we have done and some insights from others as we have researched this topic. We hope the following is helpful as
you seek to promote our own website.
Keywords
Focus on your "key words". Key words are those words/phrases potential customers would use in search
engines to find your type of business/service/product. If you have a hotel in Lancaster, Pennsylvania, your keywords
might include:
hotel, Lancaster, PA, Lancaster hotel, Lancaster PA hotel, motel, pennsylvania
These key words should be mentioned repeatedly throughout your site. Include them
in your page copy, your photo descriptions, your links to other pages, and your meta tags. Also, each page within
your site should have its wn set of keywords, customized for the specific content of the page.
Frames
If you want to rank your web pages in search engines, don't use frames in your web design. Or, at least don't use
frames in the pages you want the search engines to rank. Apparently they ignore frames and therefore, any pages
with frames won't be indexed.
Web Traffic -
- Some people find your website by mistake, and won't stay long. State clearly & conscisely who you are and
what product/service you offer so if they need that product/service down the road they'll think of you.
- People with desire to fill, but may not be ready for a solution yet - Clarify that your product/service can address
their need effectively.
- People with a desire to fill, and are looking for solutions now. Clarify that your product/service can address
their need and how it is better than other options.
- People with a desire to fill and are ready to buy now. Don't let the leave your site without buying. Make it
as easy as possible for them to buy as quickly as possible.
Analyze your Website Goals -
We all want more site traffic. Or do we? Think about that. Do you just want more people to visit your website,
or do you want more "qualified" people to visit your website - people who are in the market for your
product/service, who really are potential customers, or who are your current customers now.
RESOURCES FOR FURTHER STUDY
- "HTML for the World Wide Web" by Elizabeth Castro (www.PeachPit.com), especially the chapter "Getting
People to Visit"
- "Success Secrets of the Online Marketing Superstars" by Mitch Meyerson
- OnlineTrafficNow.com
- Trafficology.com/research/
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